Chili Concept
Within a professional capacity, I contributed to the branding efforts of Chili Concept, a sustainable merchandise brand headquartered in Hong Kong. Tasked with enhancing their marketing presence, I took on the responsibility of creating marketing collateral, packaging, and a booklet highlighting their latest bag collection.
With a focus on sustainability and innovation, I approached the project with a commitment to reflecting Chili Concept's ethos in every aspect of the design. From the creation of visually compelling marketing materials to the development of eco-friendly packaging solutions, each element was meticulously crafted to align with the brand's values and resonate with its target audience.
Working closely with a talented photographer, we embarked on photo shoots to capture captivating imagery specifically for the booklet. With full creative leadership bestowed upon me, I ensured that every aspect of the project resonated with Chili Concept's ethos of sustainability and innovation.
The resulting booklet not only showcased the latest bag collection in exquisite detail but also reinforced Chili Concept's commitment to sustainability and superior craftsmanship. By seamlessly integrating marketing collateral, packaging, and product booklet, I contributed to Chili Concept's mission to establish a robust brand presence and engage customers in the pursuit of sustainable living.
Packaging
From the inception of visually compelling marketing materials to the conceptualisation of eco-conscious packaging solutions, my approach was grounded in aligning design elements with the brand's core values and target audience preferences.
